In December 2019 Illinois Institute of Technology launched a redesigned website with the goal of enhancing the site’s appeal to prospective students. By February of this year, prospect requests for information had increased by 150 percent. More visible “Request Info” buttons on each page of the new website make it easier for potential students to navigate and obtain the information they need.
The homepage bounce rate, which is the percentage of visitors to a particular website who navigate away from the site after viewing only one page, decreased to 35 percent from 43 percent recorded in January 2019. The recent figure is well below the industry average of 57 percent.
Over 2020 the build-out will continue, with pages highlighting institutes, administrative offices, and research centers and laboratories being added.